Results (For judges eyes only)

  • Brand: +12.5% lift in awareness of the Google App (Client Data). Strongest awareness lift of the mobile banners. 2.5 x the original target.

  • Expansion: .11% (CTR)  Industry Benchmark, .50% Explorer 4 x the industry benchmark

  • Interaction:.41% Industry Benchmark, .82% Explorer. More than double the industry benchmark