Early results with this innovative format show audiences responded well. The creative exceeded engagement benchmarks and surveys showed traction on brand awareness for multiple products including Google Voice Search and Google Now.

Engagement:

Magic Mobile banners exceeded multiple industry benchmarks. Particularly throughout the tap to expand expansion and interaction rates.
Expansion Rate: .52% (above DCM Industry benchmark .25%)
Interaction Rate: .89% (above DCM Industry benchmark:.58%)

Engagement rates also reported a 62% increase during this campaign.

Interstitial engagement rates show a 45% increase as well as a 1.49% interaction rate.

Brand:

We saw an impressive 8.8% positive uplift among Android users that were exposed to the campaign creative, versus the control.